The First generation of mobile architecture was called the "information appliance" model. Using software, the phone could be transformed into a mostly mono-purpose device: a phone, then a calculator, then a messaging tool.
The second generation of mobile architecture could be coined the "home screen" era. The prevailing wisdom at that time was that companies had to bundle their business services into one or several mobile applications pushed in App Stores.
The third Generation of mobile architecture is "The Age Of Apps As Service Layers". They aren’t for ‘idle browsing’, they’re purpose built and informed by contextual signals like hardware sensors, location, history of use and predictive computation. These "invisible apps" are less about the way they look or how many features they offer but more about maximizing their usefulness to you without monopolizing your attention.
In the presentation below we propose an introduction to mobile architectures, technology to build them, business models to use and provide some lessons learned and examples.